HERBALIFE | REBUILD STRENGTH – SPORTS SCIENCE
This video is part of the “Sports Science Series” for Herbalife. We started this series over two years ago and achieved instantaneous success by creating engaging content that resonated with Herbalife’s distributors and customers. The social reach went beyond the client’s expectations and they immediately signed us up for 5 more in the series. Within the Sports Science Series, you can really see Campsite’s strength in story telling. From pre-production to post-production, their attention to detail when it comes to cinematography, technical animation, properly passed editing and beautiful sound design are second to none.
HERBALIFE | RUN MY RACE: HEATHER JACKSON
Triathlete Heather Jackson, a runner-up in the Ironman World Championship, shares her process of rigorous training to get her body to the highest level of fitness it can be for for each triathlon. Filmed in Bend, Oregon where Jackson chooses to train because its harsh conditions make it more physicaly demanding, “Run My Race” is a small character study of an athlete whose is committed to winning races by doing everything she can to best her competitors.
HERBALIFE + LA GALAXY | JONATHAN DOS SANTOS
Recent Gold Cup star and LA Galaxy midfielder Jonathan dos Santos is featured in this nationally broadcast spot for Herbalife Nutrition. The Mexico international shares his childhood dream: to follow in his father Geraldo’s footsteps and play professional soccer. Using front and rear projection to help craft and propel the story, Dos Santos reveals his father’s sage advice.
HERBALIFE + LA GALAXY | GYASI ZARDES
In a voiceover over a single tracking shot, LA Galaxy forward Gyasi Zardes reveals the growth he has made from high school to professional athlete and that Herbalife products assist him in his goal to become the best athlete possible.
HERBALIFE + LA GALAXY | JIM THORPE PARK: GYASI ZARDES
For years the tennis courts at Jim Thorpe Park in Hawthorne, California have sat broken down and unused. This segment documents an effort sponsored by Herbalife to transform the park into a space that can be an outlet for the local youth. We meet the Bucio Arriaga family who lives nearby and meets weekly with LA Galaxy’s Gyasi Zardes as part of a program he sponsors. He sees himself in these kids and wants to set up the next generation for success. His vision is that the new soccer courts at Jim Thorpe Park will revitalize the community; with a mural that includes a soaring image of Zardes, the local youth are offered a symbol of what they too can achieve.
The Campsite team, knows how to tell a great story. Not only are they really fun to work with, they’re also extremely creative and professional people. I make sure to have Campsite work on every important sponsorship I have. That says a lot about how much I trust them and their work. I know they are going to produce what I need and also be sure to make our athletes feel comfortable during the creative process.
– Jen Guran
Director of Sponsorships | North America Herbalife 24