MAGNAFLOW | SOUND OF PASSION: MARIO ANDRETTI
This brand short film uses sound to put viewers into the mind of Mario Andretti: he shares his childhood years in Italy, beginning with the Italian Grand Prix at Monza, recalling vividly the Formula One engines and how experiencing the race firsthand sparked his fascination with racing. The Verdi aria “Eri Tu” plays in the background as the viewer is introduced to an introspective Andretti in his home, surveying his collection of photos and memorabilia. He stops to look at one photo in particular, a black-and-white photo of himself as a child. The sounds of the Italian Grand Prix start to filter in as we’re pulled into his memory. Hailed as a “miniature masterpiece,” this “Sound of Passion” segment was one of 100 commercials shortlisted on the 2019 Emmy nominating ballot for Outstanding Commercial.
MAGNAFLOW | SOUND OF PASSION: CHIP FOOSE
This installment of the “Sound of Passion” video series captures first-hand the calling acclaimed automobile designer and artist Chip Foose felt for automotive design from a young age as he recalls spending countless hours in the shop with his father repairing vehicles by day and building hot rods by night.
“I thought the commercial is a spellbinding, mesmerizing and sentimental insight into Mario Andretti’s life, as its defined by racing. The stunningly glorious cinematography enthrallingly and beautifully frames the racer’s emotions and recollections about his time in the racing world, from his earlier memories to the present day. The Sound of Passion’ is an unforgettable and thought-provoking spot that infuses an emotionally gripping and nostalgic feeling into his memories, which help make the spot feel almost like a short documentary.”
– Karen Benardello
Senior Movies & Television Editor